Peninsula En RoseSeptember 25, 2014
Peninsula En Rose
For the fourth consecutive year, The Peninsula Hotels is showing its support for Breast Cancer Awareness Month throughout October with “Peninsula in Pink”, a group-wide campaign to raise awareness and funds through select pink-themed food and beverage offers and spa treatments.
The Peninsula Beijing is working closely with the China Breast Cancer Foundation to raise funds by participating in breast cancer awareness walks, runs and other activities, together with a range of additional initiatives including leaflets placed in guest rooms and public areas as well as seminars for women guests and hotel staff. An exclusive “Peninsula in Pink” ribbon pin has also been designed to mark Breast Cancer Awareness Month and is available for sale at the hotel, with a donation for each pin sold.
The Peninsula Beijing kicked off awareness activities with a circus-themed lighting ceremony illuminating the entrance in pink. Upon entering the hotel, guests are welcomed with an inspiring “ribbon of flowers” that towers nine feet into the air and is comprised of 5,000 roses, hydrangeas and other brightly coloured blooms. Three florists worked around the clock over three days to construct the ribbon of flowers, custom-designed especially for the event. The Peninsula Beijing will also be hosting an art auction featuring five virtuosos’ exquisite works of art. All proceeds of artwork sales will be donated to the China Breast Cancer Foundation.